Selling research ideas through stories: Reflection on the preparation and publication process of a recent study in brownfield classification
Dr. Ginger Y. Ke
Faculty of Business Administration
Memorial University of Newfoundland
St. John's, NL, Canada A1B 3X5
Phone: (709)864-3469
Email: gke@mun.ca
報告時間與地點：12月04日14：00--16：00，將軍路校區(qū)經(jīng)管樓403室
Abstract
The main purpose of this presentation is to address the problem of how to sell certain research ideas in a research manuscript. By using a recent study in the area of brownfield classification, the detailed process of preparing and publishing the manuscript is discussed. The abstract of this study is shown as follows. Given the increasing number of brownfields in China, the Chinese government is now facing a huge financing gap in brownfield remediation projects. Accordingly, the authors present a framework that can assist a provincial government in classifying its brownfields so that the funding can be appropriately allocated. More specifically, the framework starts from constructing a criteria system based on the existing literature and expert opinions. Then, in consonance with the criteria system, a sample set of brownfields is measured by experts and then trained using a Dominance-Based Rough Set Approach to derive judging rules. After the validation, those rules are employed to generate an ordinal classification of the complete set of brownfields. The resulting ordinal classification provides the government with a sequence of brownfields from the highest priority to the lowest, which can support the government in budgeting and planning. Furthermore, as the number and conditions of the brownfields change over time, the criteria system and corresponding categories can be updated and reapplied at the beginning of each fiscal year (or each planning horizon) to facilitate the government’s decision making. The proposed decision process can also be applied to assist the investment decisions of any brownfield stakeholders in other counties with limited funding based on their specific preference.
報告人簡介：
Dr. Ginger Y. Ke（柯奕）于暨南大學(xué)獲得管理信息系統(tǒng)學(xué)士學(xué)位，于加拿大溫莎大學(xué)獲得工商管理學(xué)士學(xué)位，并于加拿大滑鐵盧大學(xué)獲得系統(tǒng)工程碩士學(xué)位及管理科學(xué)博士學(xué)位。現(xiàn)任加拿大紐芬蘭大學(xué)商學(xué)院副教授（碩導(dǎo)、博導(dǎo)），并在加拿大滑鐵盧大學(xué)管理科學(xué)系任兼職教授。2015年，她的研究項目“Transportation of Hazardous Materials: Management, Coordination, and Optimization”獲得加拿大國家自然基金（NSERC）立項。她在學(xué)習(xí)及工作期間共在知名國際刊物及學(xué)術(shù)會刊上發(fā)表23篇論文，并在各類國際學(xué)術(shù)會議上做過二十余次研究學(xué)術(shù)報告，涵蓋決策論、博弈論、運籌學(xué)、物流及供應(yīng)鏈管理，部分論文刊登于European Journal of Operational Research, Journal of the Operational Research Society，International Journal of Production Economics，International Journal of Production Research，Transportation Research, Expert Systems with Applications， 及Journal of Systems Science and Systems Engineering等刊物，曾為Production and Operations Management, Transportation Research, International Journal of Production Research, Applied Mathematics and Computation，Naval Research Logistics等十多個國際學(xué)術(shù)刊物及會議刊物做過評審。
智能決策與風(fēng)險分析研究所
